Online Marketing Agency
Yearly Archives: 2006
Google Audio Ads
It is no great surprise, after Google's acquisition of dMarc Broadcasting back in January, to see that Google has anounced that they are running tests of the new 'Google audio ads' in the US. In a clear move into offline advertising channels (albeit still managed via the online Google adwords interface), Google is opening up the doors for its advertisers to launch radio campaigns. The degree of profiling appears to…
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Google shares hit the $500 mark
The price of Google shares has reached $500 on Wall Street as the internet search giant continues its phenomenal growth. The shares were priced at $85 when the company went public on Nasday in August 2004 but very quickly rose to $200 and were valued at $400 last November. The search engine is now valued at over £81bn, making it larger than the likes of IBM and Intel. Whilst some…
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Casino Royale
Here in the UK, things have gone James Bond mad. Casino Royale is upon us and the James Bond promotional machine is in full swing. After the popular tongue in cheek Harry Potter article we wrote last year, we have been trying, without success, to think of an interesting take on search engine marketing and relate it to the world of James Bond. Please contact us if you have any ideas…
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Microsoft announces the launch of ‘Live Search Box’
Hot on the heels of the Google Co-op announcement, Microsoft has announced the ability to add a ‘Live Search Box’ to your site. We haven’t tested the new feature yet but it looks as though it should be very easy to do. The results are returned in a dynamically generated floating tag, which should help website owners blend the results in with the rest of their site. As with Google’s…
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Customised Google Search Engine
Google recently opened up its core search technology to allow webmasters to add a custom search engine to their site with the launch of Google Co-op. A custom search engine is a search engine that uses underlying technology from another search engine but which priortizes or restricts search results according to the website owner’s specific requirements. Google appears to have very commendable reasons behind the launch: “Google’s mission is to…
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Google v. Yahoo!
It has been a good week for Google, but a bad week for Yahoo! Google, the search giant, has confirmed its ongoing market domination by announcing that its third quarter profits have almost doubled. From July to the end of September, its net income was $733m (approximately £390m), a 92% increase on the $381m it made in the same time last year. Google’s latest financial results beat market expectations, with Google’s…
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Website Optimizer from Google
An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages. Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website. Conversion is as important as the traffic itself, since high volumes of traffic with no conversions…
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IAB / PwC Bi-Annual Online Spend Survey Results
Results from the bi-annual online spend survey by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), are hot off the press and show continued growth in internet marketing, despite a depressed UK advertising market as a whole. Internet marketing showed a 40.3% like-for-like annual growth for the first half of 2006, representing a half year high of £917.2…
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Citizen Journalism
Following the success of earlier projects, Browser Media is pleased to extend its relationship with Endemol, the company behind Big Brother, with a new project for a fascinating new programme called ‘I Was There : The People’s Review 2006’. The show is a news review show that looks back on the big stories of 2006 as through the lens of the general public. In recognition of the growing phenomenon of…
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