UK Search Engine Marketing Agency
Monthly Archives: March 2006
2005 IAB / PwC online adspend figures
The results of the bi-annual study by the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) have been released and show a massive 65.6% year on year growth in UK online advertising expenditure. A record breaking total of nearly £1.4billion grew internet advertising’s market share to 7.8%, a growth which boosted the overall media market, despite a fall of almost £200 million from all other…
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Guaranteed search engine results
A very interesting civil lawsuit has been filed against Google in the US by kinderstart.com who experienced an 80% decline in revenue following Google imposing a site penalty in March 2005.
Google and virtual reality travel information
Volkswagen’s Electronics Research Laboratory (ELR) has been hard at work developing a new navigation system that uses data from Google Earth to generate 3D imaging of the route that you are driving. As well as the 3D maps, the new system will offer enhanced traffic and route guidance updates. The real-time data is provided via a link to the internet, offering the traveller an incredible range of information. It wouldn’t…
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Microsoft Live Search
Microsoft is launching a new search engine that it claims will help searchers find information more quickly and be able to view it more easily. Making its debut on Wednesday, Windows Live Search is the latest move from Microsoft in a significant strategy shift towards provision of internet-based software and services. Windows Live Search will provide the search results on www.live.com, Microsoft’s Windows Live Web site. Following an undefined period…
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Search Engine Comparison Study
An interesting study into the comparative performance of leading search engines was published a couple of weeks ago and provides some interesting reading. The report (pdf) is available here. The study was undertaken in Dec 2005 by students at the University of Provence in France and used Google, Yahoo, MSN, Exalead, Voila and Dir.com as the search engines to test. The report is well worth a read and highlights that search…
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WordPress Review – A search engine friendly CMS
We have long been fans of the very impressive WordPress platform and have been using it for this website since it was created. Not only just it create lean and clean code but it is incredibly easy to use and doesn’t cost a penny. This afternoon, we upgraded to the latest version (2.0.1 at the time or writing – an updated version of the 2.0 upgrade that was released a…
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