UK Search Engine Marketing Agency
Monthly Archives: July 2006
PPC Click Fraud
We are frequently asked about PPC click fraud. Justifiably, many advertisers are concerned that they are spending their advertising budget on fraudulent clicks and the frequent reports in the media (some claiming that as much as 30% of paid-for clicks are fraudulent) give cause for alarm. What is click fraud? Click fraud can be defined as any malicious attempt to drain an advertiser’s ppc budget. There are a couple of…
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Increase in Google Adwords costs
Many advertisers are experiencing alarming increases in bid prices imposed by Google for adwords campaigns. Previously successful keywords have been made inactive by Google who are demanding some eye-watering increases in bid price to reactivate the keyword. Is this a sign that Google is desperately trying to satisfy investors or is there some rational reason for the increases being demanded? The root of the issue is the increasing importance Google…
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Google Power
An interesting read on the Guardian website about concerns over the power the mighty Google has over thousands of businesses. The article explores the reliance many businesses have on Google for web traffic (especially true in the UK where over 75% of searchers are using Google) and considers the financial impact of being delisted. A couple of examples of companies suing Google are mentioned, including the well documented kinderstart.com, and the…
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