Search Engine Marketing Agency

We are frequently asked about PPC click fraud. Justifiably, many advertisers are concerned that they are spending their advertising budget on fraudulent clicks and the frequent reports in the media (some claiming that as much as 30% of paid-for clicks are fraudulent) give cause for alarm.
What is click fraud?
Click fraud can be defined as any […]

Many advertisers are experiencing alarming increases in bid prices imposed by Google for adwords campaigns. Previously successful keywords have been made inactive by Google who are demanding some eye-watering increases in bid price to reactivate the keyword.
Is this a sign that Google is desperately trying to satisfy investors or is there some rational reason for […]

An interesting read on the Guardian website about concerns over the power the mighty Google has over thousands of businesses.
The article explores the reliance many businesses have on Google for web traffic (especially true in the UK where over 75% of searchers are using Google) and considers the financial impact of being delisted.
A couple of examples […]