UK Search Engine Marketing Agency
Monthly Archives: August 2006
MSN adCenter set to launch this week
According to this post, it looks as though the much anticipated MSN PPC solution is about to officially launch in the UK. Having been involved with some early trials of the new solution, we are eagerly anticipating this launch. Not only is the interface a huge improvement on the previous Overture solution used by msn.co.uk, the platform offers as yet unrivaled opportunities for demographic targeting. Whilst Google may still enjoy…
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Google defends itself over PPC click fraud
Apologies for the apparent obsession with PPC click fraud in our news items recently, but it is an important issue and merits closer analysis. An interesting report entitled ‘How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports’ has been published by Google’s click quality team. In essence, the report represents Google’s response to the accusations regarding the scale of the PPC click fraud issue. The report is well worth…
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Search engines join forces to fight click fraud
Hot on the heels of our recent article on PPC click fraud, it is interesting to read that the leading search engines are teaming up with an advertising trade group to find a better way to identify and combat click fraud. As reported in Business Week (please note that this site contains pop up advertisements), collaboration of three fierce competitors like Google, Yahoo and Microsoft shows how serious the industry has…
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