UK Search Engine Marketing Agency
Monthly Archives: October 2006
Customised Google Search Engine
Google recently opened up its core search technology to allow webmasters to add a custom search engine to their site with the launch of Google Co-op. A custom search engine is a search engine that uses underlying technology from another search engine but which priortizes or restricts search results according to the website owner’s specific requirements. Google appears to have very commendable reasons behind the launch: “Google’s mission is to…
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Google v. Yahoo!
It has been a good week for Google, but a bad week for Yahoo! Google, the search giant, has confirmed its ongoing market domination by announcing that its third quarter profits have almost doubled. From July to the end of September, its net income was $733m (approximately £390m), a 92% increase on the $381m it made in the same time last year. Google’s latest financial results beat market expectations, with Google’s…
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Website Optimizer from Google
An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages. Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website. Conversion is as important as the traffic itself, since high volumes of traffic with no conversions…
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IAB / PwC Bi-Annual Online Spend Survey Results
Results from the bi-annual online spend survey by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), are hot off the press and show continued growth in internet marketing, despite a depressed UK advertising market as a whole. Internet marketing showed a 40.3% like-for-like annual growth for the first half of 2006, representing a half year high of £917.2…
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