Internet Marketing News Archive

Google recently opened up its core search technology to allow webmasters to add a custom search engine to their site with the launch of Google Co-op.
A custom search engine is a search engine that uses underlying technology from another search engine but which priortizes or restricts search results according to the website owner’s specific requirements. … Read full article>

It has been a good week for Google, but a bad week for Yahoo!
Google, the search giant, has confirmed its ongoing market domination by announcing that its third quarter profits have almost doubled. From July to the end of September, its net income was $733m (approximately £390m), a 92% increase on the $381m it made in … Read full article>

An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages.
Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website.
Conversion is as … Read full article>

New figures have been published by Nielsen / NetRatings which show that Google has increased its market share of the UK search market, with 68% of UK click-throughs in August, a 2.8% rise from February.
Yahoo!, in second place, managed only a 0.1% growth in the same period to reach a market share of 9.1%.
Ask.com, MSN … Read full article>

Results from the bi-annual online spend survey by the Internet Advertising Bureau (IAB),  carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), are hot off the press and show continued growth in internet marketing, despite a depressed UK advertising market as a whole.
 
Internet marketing showed a 40.3% like-for-like annual growth … Read full article>