Online Marketing Agency
Yearly Archives: 2007
Google gets approval for DoubleClick deal
Google’s $3.1bn acquisition of advertising group DoubleClick has been approved by the Federal Trade Commission in the US. Commissioners voted 4-1 in favour of allowing the deal to proceed, believing that the merger will not seriously affect competition in the online ad market. According to the FTC: “Because the evidence did not support the theories of potential competitive harm, there was no basis on which to seek to impose conditions…
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Google uses human power for its search results
It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries. Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results. According to Norvig: “Another way we do it [improve the quality of search results] is to randomly select specific queries and hire people…
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Google develops online encyclopedia
Search engine giant Google is taking on Wikipedia with the development of a user-generated online encyclopedia. Dubbed the ‘knol’ project after what Google calls a unit of knowledge, the new information source will encourage experts on a particular subject to write an authoritative article about it. According to Udi Manber, Google’s VP of Engineering: “A knol on a particular topic is meant to be the first thing someone who searches…
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Click fraud rate reaches 16.2% in Q3 – ClickForensics
According to click fraud monitoring firm ClickForensics, the overall industry rate hit 16.2 in the third quarter of the year. This is an increase on 13.8% for the same period in 2006, and is also up on the previous quarter’s average of 15.8%. Meanwhile, the click fraud problem has worsened for ads on search engine content networks including Google AdSense and the Yahoo Publisher Network, increasing by roughly 3% to…
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Google talks about future ad plans
Google has been taking about it future plans to become more than just an online search advertising company and break into the traditional media market, selling print and TV advertising. Having already experimented with selling ads in newspapers and TV, Google believes that marketers would be keen to use a single ad buying system that would let them manage ad inventory more effectively. According to president of advertising and commerce…
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Google removes malware sites from search results
Google has carried out a purge of its search engine rankings, removing thousands of malware sites that were appearing in search results for hundreds of keyword searches. Google, along with Microsoft Live Search and Yahoo had been subjected to a coordinated campaign to spread malware through results on these three and other search engines. US web security firm Sunbelt Software Distribution had broken the news on Monday this week, informing…
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Google experiments with Digg-style voting on search results
Google is currently testing Digg style voting on its search results pages – giving users the chance to re-order the search engine’s rankings. This is currently to be seen on the Google Labs site, where proposed new developments to the search engine are available for people to try out – other experiments include left hand search navigation and plotting search results on timelines and maps. With the voting system, users…
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‘I’m feeling lucky’ button costs Google $110m a year
Ever since Google launched its search engine nearly a decade ago, it has featured the ‘I’m feeling lucky’ button alongside the main search button. Despite several alterations over the years, this button has remained in the same place. Rather than seeing a list of search results as you would on a normal search, entering a query and pressing the ‘I’m feeling lucky’ button will direct you straight to the most…
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Small businesses not investing in search
Small businesses in the UK may be wasting millions on websites that search engine cannot find, as many are failing to invest in search engine marketing, according to a new survey. The survey, commissioned by Microsoft adCenter, asked 400 small businesses across the UK their opinions on search engine marketing, and found that 60% of these companies have not invested in SEO. Of those that were spending money on search…
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