UK Search Engine Marketing Agency
Monthly Archives: February 2007
Search Engine Statistics
The latest figures from representatives of major ratings and traffic analysis services confirm Google’s dominance of both the UK and global search engine markets. Search Engine Watch has a round up of the latest search engine statistics presented by representatives from Hitwise, Neilsen/NetRatings and others at the recent Search Engine Strategies conference in London. Alex Burmaster, European Internet analyst at Nielsen//NetRatings, Heather Hopkins from Hitwise, and Richard Zwicky, CEO of…
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Quality score platforms have higher click through rates
A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates. The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased by 5% in the first week and 9% in the second. For the same…
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How do people actually use search engines?
A new eye-tracking study suggests that people searching with the intention of buying and those looking for information view search engine results in different ways. The study, released by Dutch market research firm De Vos & Jansen in conjunction with Checkit, revealed that people searching to buy viewed more search results and were more concerned with brands than information searchers. The report used 50 consumers as guinea pigs, all aged…
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Google Adwords Quality Score Revealed
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns. The concept of 'quality score' is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC ads on a number of factors, of which your maximum bid is only one….
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Does Bid Management Software Work?
Bid management software offers many benefits to anyone managing large volumes of keywords in paid search campaigns. It is difficult to deny that the various bid management solutions available today can be an effective way of reducing the time required to manage campaigns and they can help address the demands of managing massive PPC campaigns. Most bid management solutions are, however, sold with promises of increasing performance of PPC campaigns….
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Google marches on
Google has announced its earnings for Q4 2006 and demonstrates that it is still growing at a rapid rate. Revenues of $3.21 billion for the quarter ended December 31st 2006 represent a 67% increase over Q4 2005 revenues ($1.92 billion) and a 19% increase over Q3 2006 revenues ($2.69 billion). Interestingly, Google's stock (GOOG) dropped about 3% as soon as Google announced the results. Whilst any other business would be…
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