UK Search Engine Marketing Agency
Monthly Archives: March 2007
Google increases its grip on the UK online ad market
Google pocketed 43% of the record £2bn spent on online ads last year, according to figures from the Internet Advertising Bureau (IAB). In 2006, a total of £2.016bn was spent online by advertisers targeting the UK’s 31 million internet users. Last year’s growth has increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005. Google made £872m in the UK last year, a significant…
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Kinderstart case against Google is dismissed
A judge in California has dismissed the case brought by parenting information site Kinderstart against Google, which claimed that the search engine had unfairly downgraded their ranking. Kinderstart launched the case last year, claiming that Google had downgraded the company’s search engine ranking without warning, and for no apparent reason. The company claimed that the drop in search rankings had adversely affected its revenues, and accused Google of violating free…
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Google tests new online ad system
Google has officially announced that it is testing a new ‘Pay-Per-Action’ ad model, which looks to be a move into affiliate marketing for the online ad giant. Under the new ad pricing model, advertisers will decide what kind of action they will pay for, whether it is a sign up for a newsletter, a sale, or some over kind of conversion. The advertiser can put a price on that…
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Brand search terms
According to a study conducted by online travel agency Travelocity, brand names work better as search marketing keywords than non-branded terms. Jeffrey Glueck, Chief Marketing Officer at Travelocity, offered this advice while speaking at the IAB's Performance Marketing Forum this week in Chicago. Glueck bases his assertion on Travelocity’s paid search stats – 96% of Travelocity's bookings which came via paid search were from ads using branded keywords. Also, just…
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Need to sell a house quickly?
"I need to sell my house fast" – If you have ever needed to sell a house quickly, quick house sale experts Molae Properties can help you. Molae Properties is a specialist quick house sale company based in South London, offering fast house sales to individuals selling property in London. Recognising the growing importance of search engines, Molae Properties has engaged UK search engine marketing agency Browser Media to develop a…
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Duplicate content penalties
Jill Whalen has written an excellent column at Search Engine Land, looking at what she calls the ‘Duplicate Penalty Myth’. She argues that penalties for duplicate content are not handed out by search engines, at least not in the way most people think. Jill argues that, while the search engines don’t appreciate duplicate content, they don’t punish specific websites that happen to have some duplication. If your site has some…
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Organic v. Paid Search
Hitwise’s Heather Hopkins has posted an interesting article about the mix of paid and organic search traffic going to websites, and the right balance to be struck between the two. The post looks at the data for the top 10 Insurance and Appliances and Electronics websites in February, based on share of UK Internet visits. The figures reveal a wide variety in the percentage of visits from paid search –…
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Piper Jaffray on the future of the search industry
Piper Jaffray and Co has just released a report which looks at the future of the online advertising industry, which includes some predictions about the future of search. The report, entitled ‘The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium’, has identified five key trends in search: Search is the new portal The report says that, over the last five years, search…
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The truth about click fraud?
Click fraud accounts for less than 0.02% of all clicks according to Google The search engine giant has released a figure for the amount of fraudulent clicks it fails to detect. In addition, Google plans to provide PPC advertisers with more information on its methods of click fraud detection. Shuman Ghosemajumder, Google’s business product manager for trust & safety says the company is ‘working to be more transparent and informative on the…
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