UK Search Engine Marketing Agency
Monthly Archives: April 2007
Google AdWords links hijacked
Google has admitted that criminals have been hijacking some of the search engine’s sponsored links in an attempt to install malware onto users’ computers. Though Google has not released any figures on the number of users affected by the attacks, or which search terms were involved, though some reports say that links for around 20 keywords had to be removed. Scammers have been buying links which appeared to be associated…
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Yahoo buys online ad exchange
Yahoo has announced the purchase US-based online ad exchange Right Media, in a deal worth $680m (£340m). The acquisition is a step towards competing with Google, which recently acquired online ad network DoubleClick. Back in October, Yahoo bought 20% of Right Media for $45 million and today’s announcement will see it buying the remainder of the company. Right Media is one of the largest online ad exchanges, which serve up…
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Google is the world’s most visited internet property
Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore. Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits. Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, valued at $66.4bn, ahead of General Electric on $61.9bn and Microsoft on $55bn….
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Consumer group challenges Google-DoubleClick deal
Google’s $3.1bn acquisition of online ad firm DoubleClick has led to concern in several quarters, with online rivals concerned that Google will be too dominant in the online ad market. Now, a US consumer group is attempting to challenge the deal because of concerns over the privacy of internet users. The Electronic Privacy Information Center (EPIC) has filed a complaint which alleges that Google and DoubleClick don’t take adequate measures…
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Google and Yahoo to dominate US Paid Search market in 2007
An article published by eMarketer has some interesting figures on the US paid search advertising market, a market dominated by Google and Yahoo. Paid Search makes up the largest slice of the US online advertising market, with spending on paid search making up 42.5% of total online advertising spend last year. Google and Yahoo are growing ever more dominant in this market; taking 73.8% of Paid Search Ad spend in…
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Google buys DoubleClick
Google has extended its dominance of the online advertising market with the acquisition of internet ad network DoubleClick. The deal is worth $3.1bn, and represents the search engine company’s largest acquisition so far, beating the $1.65bn paid for video sharing site YouTube in October 2006. Google beat off competition from online rivals AOL, Yahoo and Microsoft to acquire the New York based ad company. Microsoft was reported to be unwilling…
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Search marketers plan to spend more in 2007
The majority of search marketers are pleased with the return on investment (ROI) they are seeing from search, and plan to invest more in the coming year, according to a new report from JupiterResearch. In the survey, titled “US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer,” 65% of advertisers said they expect to increase investment in search, while a mere 7% were likely to cut spending. The…
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Google checks out the UK
As reported on the BBC site, Google has announced that it is opening up its Google Checkout service to the UK. Google Checkout is the search giant’s payment processing system that goes head to head with some of the larger, more established services such as PayPal, which remains the dominant payment processing service. It has been available in the US since last summer (06) but has only now been rolled…
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Online retailers increase spend on search marketing
Internet Retailer has surveyed 245 online retailers about their attitudes to advertising, fining that etailers trust search marketing more than any other medium to deliver sales. The survey revealed that most online retailers believe that a bigger online marketing program, and that the amount of resources they are allocating to paid and natural search marketing is growing. Key findings: Search engine marketing drives more than 50% of sales for 30.2%…
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The Movers and Shakers of UK online marketing
Browser Media founder, Joe Friedlein, found himself in fine company on the recent E-consultany Digital Ski 07 trip. An informal networking event (or should it be called ’summit’) held in the Austrian ski resort of St.Anton, Digital Ski welcomed some of the leading figures of the UK online marketing industry. In the beautiful settings of the Tyrolean Alps, the assorted online marketers shared experiences / thoughts / ideas and made…
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