Joe FriedleinBrowser Media founder, Joe Friedlein, found himself in fine company on the recent E-consultany Digital Ski 07 trip.

An informal networking event (or should it be called ’summit’) held in the Austrian ski resort of St.Anton, Digital Ski welcomed some of the leading figures of the UK online marketing industry.

In the beautiful settings of the Tyrolean Alps, the assorted online marketers shared experiences / thoughts / ideas and made the most of the opportunity to enjoy some good skiing.

So, what did we learn from the trip?

We learnt that there is an alarming trend for leg slapping dancing amongst the UK online marketing fraternity!

Names will not be mentioned and we assure you that no lederhosen were harmed in the making of this film, but watch the video below (needs sound for full effect) to see the true movers and shakers of online marketing in action:

Joking aside, the trip was a fantastic reminder of why online marketing is such an exciting industry in which to work.

The passion and enthusiasm emanating from everyone present and the willingness to share experiences in an effort to raise the quality of online user experiences for all is extremely refreshing.

In a total contrast to the stereotype of an ‘industry do’, the summit proved that online marketers are youthful, energic individuals with a real passion for what they do.

It may not be ‘new’ media any more but it remains an exciting / evolving industry with some extremely talented individuals at the helm.

Roll on Digital Ski 08…