We have just come across an excellent whitepaper written by Daryl Wilcox of Daryl Wilcox Publishing (DWPub). DWPub provides online services for journalists and media relations specialists and the whitepaper provides a very interesting read about the future of ‘traditional’ PR, starting with an interesting conjecture regarding the year 2017, where: The Chartered Institute of Search Marketers (fictional) is celebrating growing to double the peak size of the Chartered Institute of…
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