Browser Media SEO newsGoogle has given its analytics tool a major redesign, the first since its launch 18 months ago. The new version was unveiled at the Emetrics Summit in San Francisco yesterday.

The new version will replace the current interface on Google Analytics accounts over the next few weeks. Users will be able to use either the old or new version for at least 30 days.

Though the actual website data collected is not changing, the reporting interface has been redesigned to display the data more clearly, and provide a more accurate summary of website trends for its users.

The latest version is designed so that advanced users can do more sophisticated analysis, while still being understandable to non-technical users – by customising dashboards and email reports to display the most relevant data.

The new features include:

  • The ability to Email and export reports. Google Analytics now lets you schedule or send personalized report emails and export reports as PDFs.
  • A customisable display – you can set the dashboard to display only the information you need, or that you want to show someone else.
  • New graphs – you can now compare date ranges and specific time periods to show trends.
  • Contextual help tips

According to the Google Analytics blog:

“We redesigned Google Analytics because we heard feedback from users who wanted more navigable reporting, as well as better data presentation and sharing options. We agreed.”

“We also wanted to remove the bottlenecks businesses had on finding, sharing, and acting on the data within Google Analytics, adding top level summaries and emailing of reports, among other features. Since we are constantly looking for ways to refine Google Analytics, we felt that the time was right for a new version.”

The new version appears to be a big improvement on the original version, with a greater range of stats on offer, while the ability to schedule email reports allows you to conveniently monitor your account.