Google Checkout launched in the UK last month, and Heather Hopkins has some figures on the take-up for the service so far, as well as figures for the US version, which launched some months previously.
US take-up of Google Checkout:
At the moment, Google Checkout is offering similar incentives to those it offered in the US – customers are given £10 off for purchase of £30 or more, so it remains to be seen whether their market share drops off after this offer ends.
Google Checkout will clearly have a job competing with PayPal, which has a dominant 25% share of the market. Traffic from eBay is responsible for much of PayPal’s business, and eBay users are not allowed to use Google’s payments service.