UK Search Engine Marketing Agency
Monthly Archives: June 2007
eBay reduces Google Adwords spend
After temporarily removing all its paid search advertising from the search engine, eBay has returned to advertising via Google, though it has reduced its spend from previous levels. The two firms had fallen out after Google had scheduled a Google Checkout party on the fringes of eBay’s own event in Boston last week. This was seen as a provocative move by eBay, as Google has been keen to promote its…
Click here to read more »
Major search engine results overlap by less than 1%
A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them. The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search engine which delivers results from Google, Ask, Yahoo and Microsoft Live Search. First page…
Click here to read more »
Google’s privacy practices criticised
Google has been criticised for a lack of commitment to consumer privacy by the UK watchdog group Privacy International. In a report by Privacy International, Google was awarded the lowest possible score, one reserved for companies which exhibit ‘comprehensive consumer surveillance and entrenched hostility to privacy.’ The report, entitled ‘A Race to the Bottom – Privacy Ranking of Internet Service Companies’, also looked at other internet companies. AOL, Facebook, Yahoo,…
Click here to read more »
Link Building Guide
What is the secret to successful link building? The truth is that there isn't any secret, as with all aspects of search engine marketing. Whilst the easiest way to build links naturally will always be to create a website offering engaging content / functionality, there are many other ways to build links such as directory submissions, press releases, article / content syndication and pro-actively requesting links from other sites. It…
Click here to read more »
Traffic to e-commerce sites from Google increases
Traffic to e-commerce sites in the US is increasingly coming from search engines, with Google sending the lion’s share, according to new stats from Hitwise. Websites in the Shopping & Classifieds category received 24.95% of their upstream visits from search engines last month, an increase of 0.7% over May 2006. The proportion of those visits that were sent by Google almost doubled year on year, from 8.7% in May 2006…
Click here to read more »
Ask upgrades its search engine
Ask.com has launched a major redesign of its search engine, bringing search results from different media types into one homepage. It is similar to Google’s Universal Search, which was unveiled last month, though the layout and navigation tools differ from Google’s effort. The new version, currently only available on the US version of the search engine, has been dubbed ‘Ask3D’, as the search results are displayed in three columns. According…
Click here to read more »
Mahalo – a human edited search engine
Mahalo is a new search engine launched by ex Netscape GM and co-founder of Weblogs Inc Jason Calacanis. This differs from other search engines, as it is human-powered – the 4,000 search terms available so far are all put together by a team of editors. Calacanis believes that this method will deliver more relevant search results than the likes of Google and Yahoo. So far, Mahalo has put together results…
Click here to read more »
