UK Search Engine Marketing Agency
Monthly Archives: July 2007
Yahoo and Google reveal second quarter results
Rival search engine/online ad companies Google and Yahoo last week revealed their financial results for the second quarter of the year, with both disappointing investors with their performances. Yahoo was the first to unveil its results, and the company reported a decline in its display ad income, as well as adjusting its full year forecast downwards, from $4.95bn-$5.45bn to $4.89bn-$5.19bn. Its revenues increased by 11% to $1.24bn (£605m), but profits…
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Is Google on speed?
Anyone involved with search engine marketing cannot have failed to notice the speed at which search engine rankings change these days. The days of relative stability followed by big fluctuations after the infamous Google dance are long gone and the organic rankings are now in a state of everflux. In less than one hour, an earlier news article we wrote about ask.com was ranked top of Google in the organic results: …
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Google takes 76% of search revenues
Google is able to monetize its search advertising more effectively than rivals Microsoft and Yahoo, according to a new report. The report, from SearchIgnite and RBC Capital Markets shows that Google earned more per search than both of its rivals in the second quarter of 2007. The search engine receives a larger percentage of media spend than both Yahoo and Microsoft. In June, Google swallowed up 76% of search advertising…
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UK online ad spend to hit £4.5bn by 2011
Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share. Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in ad technology. The current rate of growth in ad spend will slow down over…
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