UK Search Engine Marketing Agency
Monthly Archives: September 2007
Microsoft upgrades Live Search
Microsoft has announced a major upgrade to its search engine, with new features to be rolled out over the next month. The search engine aims to deliver more relevant results, and will combine text, video, news and image results on a single page. The company believes it has now caught up with its rivals in terms of search technology. The new Live Search results page has been redesigned to show…
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EC likely to hold up Google/DoubleClick deal
The planned acquisition of online ad firm DoubleClick by search engine giant Google is likely to be delayed, depending on whether or not the European Commission decides upon a full investigation of the deal. The EC’s competition watchdog has until the end of October to make a decision over an investigation, which would delay the deal for at least four months. Google had asked the Commission to investigate the deal,…
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Google responds to click fraud concerns
There was an interesting article on Forbes last week, which featured Google’s Senior Product Manager Shuman Ghosemajumder talking about the issue. Google has previously faced legal action from advertisers over the issue, and many third party reports suggest that the click fraud problem is growing. For instance, monitoring firm ClickForensics estimated in July that the overall industry average click fraud rate for the second quarter of the year was 15.8%,…
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Google accused of misleading searchers over sponsored links
Google has been accused of misleading web users by failing to distinguish between organic search results and sponsored links generated by the search engine. The Australian Competition and Consumer Commission (ACCC) has taken the company to court in Sydney over the issue, saying Google misleads those thought that the ranking of its search results were not influenced by payments from advertisers. There seems to be a clear distinction between paid…
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