Internet Marketing News Archive

Microsoft has announced a major upgrade to its search engine, with new features to be rolled out over the next month.
The search engine aims to deliver more relevant results, and will combine text, video, news and image results on a single page. The company believes it has now caught up with its rivals in terms … Read full article>

The planned acquisition of online ad firm DoubleClick by search engine giant Google is likely to be delayed, depending on whether or not the European Commission decides upon a full investigation of the deal.
The EC’s competition watchdog has until the end of October to make a decision over an investigation, which would delay the deal … Read full article>

There was an interesting article on Forbes last week, which featured Google’s Senior Product Manager Shuman Ghosemajumder talking about the issue.
Google has previously faced legal action from advertisers over the issue, and many third party reports suggest that the click fraud problem is growing. For instance, monitoring firm ClickForensics estimated in July that the overall … Read full article>

Google has been accused of misleading web users by failing to distinguish between organic search results and sponsored links generated by the search engine.
The Australian Competition and Consumer Commission (ACCC) has taken the company to court in Sydney over the issue, saying Google misleads those thought that the ranking of its search results were not … Read full article>

A new survey reveals what the UK’s internet users have been searching for, by studying which sectors are receiving the most visitors from search engines, and which sectors receive the greatest proportion of traffic from search.
The Nielsen/NetRatings study found that web users in the UK clicked on more than 1.3bn search results in July this … Read full article>

A new study produced by Nielsen/NetRatings has found that search engines enjoy the highest user retention rates of any website category, but also had a significant audience overlap with their competitors.
This suggests that a number of web users are regularly using two or three search engines, to compare results, or perhaps according to the perceived … Read full article>