UK Search Engine Marketing Agency
Monthly Archives: October 2007
Yahoo launches new search features in the UK
Yahoo today launched Search Assist in the UK, a handy piece of technology which helps users complete their search queries by understanding the intentions behind web users’ searches. The company cites recent research conducted for the search engine by Harris Interactive, which shows that, while 99% of web users use search engines to find information online, just 15% find what they are looking for on their first search, and most…
Click here to read more »
US web users experience ‘search engine fatigue’
Most US web users regularly experience ‘search engine fatigue’, according to a poll carried out by Kelton Research and commissioned by AutoByTel. The report, which surveyed 1,000 US web users, looked at how users looking for cars interacted with search engines, finding that 7 out of 10 Americans get frustrated with search engines – ‘search engine fatigue’, according to the report. Other findings from the poll: 65.4% of Americans have…
Click here to read more »
Dogpile tops search engine customer satisfaction poll
Meta-search engine Dogpile has been ranked highest in an online customer satisfaction survey, topping the poll for the second year running. The Residential Online Service Customer Satisfaction Study was carried out by JD Power, with 10,787 residential internet users interviewed about their search engine usage. The poll looked mainly at customer satisfaction with the various search engines, and scored well for functionality, ease of use, and the quality of its…
Click here to read more »
Yahoo posts promising third quarter results
Yahoo’s Q3 financial results are encouraging for the company, with display ad revenues growing, and overall revenues for the quarter rising by 12% to around $1.77bn (£866m). Yahoo President Susan Decker said that the company’s global display ads growth exceeded expectations, with display ad revenues rising by 20% over the same period last year. Meanwhile, search revenues in the US grew 30% year on year. In addition, revenues per search…
Click here to read more »
Happy birthday Browser Media
Setember 2007 marked the end of our second year of trading and what a year it has been. We have been thrilled to win new projects with clients such as Citywire, Life Trust and Mubito.com in recent months, but continue to maintain excellent relationships with our existing clients and look forward to working together for the rest of 2007 and into 2008. We also welcome Simon Aldous to the team, who joins us…
Click here to read more »
US search marketing spend to reach nearly £3.9bn in 2007
Online marketing expenditure in the US will continue to grow over the next five years, reaching $61.3bn (£30bn) in 2012, according to predictions from Forrester Research. Online advertising will be worth $18.4bn (£9bn) this year, accounting for 8% of total advertising expenditure. Forrester predicts that online ad expenditure will grow by 27% annually over the next five years, and that online marketing will account for 18% of total ad spend…
Click here to read more »
Google powers more than half of the world’s searches
There were 61bn searches carried out worldwide in August this year, according to new statistics from comScore. Google was used for over half of the searches, with the search engine powering 31bn search queries, while YouTube, which was acquired last year by Google, was responsible for 5bn searches. The study by comScore looks at search activity worldwide, taking its stats from the world’s top 50 internet properties. More than 750m…
Click here to read more »
Google purges link directories from search results
Google has recently punished a number of web directories, relegating many of them to the lower reaches of Google’s search results, even in cases where users search for them by name. These sites, known as link directories, are there purely to generate traffic for the sites that list with them, and most have no value or content of interest for the average web user. The websites in question are those…
Click here to read more »
Yahoo adds new ‘search assist’ feature
Yahoo has unveiled a number of changes to its search engine this week, adding a new search assist feature, and taking a step towards the kind of universal search results that have so far been introduced by Google, Ask.com and MSN Live Search. Yahoo says this is the most significant upgrade to its search engine since it took control of its search engine three years ago from Google, which had…
Click here to read more »
Search engine marketing growing by 39% globally
MarketingSherpa released the latest edition of its Search Engine Marketing Guide last week, which takes a look at the US search engine marketing industry. The company surveyed 2,475 marketers in June and July this year, who have responsibility for their company’s search engine marketing. The guide takes a look at statistics on conversion rates, SEO versus PPC and more. The report also charts growth rates and ROI figures for search marketing…
Click here to read more »
