Internet Marketing News Archive

Google has carried out a purge of its search engine rankings, removing thousands of malware sites that were appearing in search results for hundreds of keyword searches. 
Google, along with Microsoft Live Search and Yahoo had been subjected to a coordinated campaign to spread malware through results on these three and other search engines.
US web security … Read full article>

Google is currently testing Digg style voting on its search results pages – giving users the chance to re-order the search engine’s rankings.
This is currently to be seen on the Google Labs site, where proposed new developments to the search engine are available for people to try out – other experiments include left hand search … Read full article>

Ever since Google launched its search engine nearly a decade ago, it has featured the ‘I’m feeling lucky’ button alongside the main search button. Despite several alterations over the years, this button has remained in the same place.
Rather than seeing a list of search results as you would on a normal search, entering a query … Read full article>

According to the latest figures from Hitwise, Google continues its dominance of the US search market, accounting for 64% of searches in October. The search engine has increased its market share by 6% year on year.
Yahoo was next with 21.6% of the search market, down slightly on the same period last year. MSN Live Search … Read full article>

Small businesses in the UK may be wasting millions on websites that search engine cannot find, as many are failing to invest in search engine marketing, according to a new survey.
The survey, commissioned by Microsoft adCenter, asked 400 small businesses across the UK their opinions on search engine marketing, and found that 60% of these … Read full article>

Google’s free web analytics tool, Google Analytics, was launched two years ago tomorrow, and E-consultancy has taken a look at its impact and what is planned for the future, talking to Google’s European Head of Web Analytics Brian Clifton.
Uptake of Google Analytics
A rough estimate puts the number of sites using the reporting tool at around … Read full article>

There has been a lot of coverage about Tesco’s pricing blunder for an Xbox 360 bundle deal. Offering the product at a tenth of the normal value, this promotion has understandably caused an avalanche of interest and purchases from bargain hunters.
It would appear that UK retailers are protected by the ‘Postal Rule’ which effectively means … Read full article>

UK based True Knowledge is developing a ‘radical new approach to search engine technology’ and launched its new natural language search engine this week.
Search engines normally do a pretty good job of returning accurate results to keyword based searches. But because they understand natural language, you can’t ask Google or Yahoo straightforward yes or no … Read full article>

A major study into the role of search engines in generating web traffic for consumer packaged goods has found that a presence on search engines is vital for building brand awareness and driving offline sales.
The US focused survey looked at Consumer packaged goods (CPG) which includes baby care products, homecare, personal care and packaged food. … Read full article>