UK Search Engine Marketing Agency
Monthly Archives: November 2007
Google removes malware sites from search results
Google has carried out a purge of its search engine rankings, removing thousands of malware sites that were appearing in search results for hundreds of keyword searches. Google, along with Microsoft Live Search and Yahoo had been subjected to a coordinated campaign to spread malware through results on these three and other search engines. US web security firm Sunbelt Software Distribution had broken the news on Monday this week, informing…
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Google experiments with Digg-style voting on search results
Google is currently testing Digg style voting on its search results pages – giving users the chance to re-order the search engine’s rankings. This is currently to be seen on the Google Labs site, where proposed new developments to the search engine are available for people to try out – other experiments include left hand search navigation and plotting search results on timelines and maps. With the voting system, users…
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‘I’m feeling lucky’ button costs Google $110m a year
Ever since Google launched its search engine nearly a decade ago, it has featured the ‘I’m feeling lucky’ button alongside the main search button. Despite several alterations over the years, this button has remained in the same place. Rather than seeing a list of search results as you would on a normal search, entering a query and pressing the ‘I’m feeling lucky’ button will direct you straight to the most…
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Small businesses not investing in search
Small businesses in the UK may be wasting millions on websites that search engine cannot find, as many are failing to invest in search engine marketing, according to a new survey. The survey, commissioned by Microsoft adCenter, asked 400 small businesses across the UK their opinions on search engine marketing, and found that 60% of these companies have not invested in SEO. Of those that were spending money on search…
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Two years of Google’s analytics tool
Google’s free web analytics tool, Google Analytics, was launched two years ago tomorrow, and E-consultancy has taken a look at its impact and what is planned for the future, talking to Google’s European Head of Web Analytics Brian Clifton. Uptake of Google Analytics A rough estimate puts the number of sites using the reporting tool at around 1m, though Google hasn’t revealed the exact numbers. The software has overcome initial…
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Best deal on Xbox 360
There has been a lot of coverage about Tesco's pricing blunder for an Xbox 360 bundle deal. Offering the product at a tenth of the normal value, this promotion has understandably caused an avalanche of interest and purchases from bargain hunters. It would appear that UK retailers are protected by the 'Postal Rule' which effectively means that they can abort any transaction up until the point at which they ship…
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True Knowledge unveils its natural language search engine
UK based True Knowledge is developing a ‘radical new approach to search engine technology’ and launched its new natural language search engine this week. Search engines normally do a pretty good job of returning accurate results to keyword based searches. But because they understand natural language, you can't ask Google or Yahoo straightforward yes or no question, just search through results until you find the information you need. True Knowledge…
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Search engines vital for brand building and driving offline sales
A major study into the role of search engines in generating web traffic for consumer packaged goods has found that a presence on search engines is vital for building brand awareness and driving offline sales. The US focused survey looked at Consumer packaged goods (CPG) which includes baby care products, homecare, personal care and packaged food. The study was conducted by SEMPO in partnership with comScore, Yahoo and Procter &…
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