UK Search Engine Marketing Agency
Monthly Archives: December 2007
Google gets approval for DoubleClick deal
Google’s $3.1bn acquisition of advertising group DoubleClick has been approved by the Federal Trade Commission in the US. Commissioners voted 4-1 in favour of allowing the deal to proceed, believing that the merger will not seriously affect competition in the online ad market. According to the FTC: “Because the evidence did not support the theories of potential competitive harm, there was no basis on which to seek to impose conditions…
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Google uses human power for its search results
It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries. Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results. According to Norvig: “Another way we do it [improve the quality of search results] is to randomly select specific queries and hire people…
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Google develops online encyclopedia
Search engine giant Google is taking on Wikipedia with the development of a user-generated online encyclopedia. Dubbed the ‘knol’ project after what Google calls a unit of knowledge, the new information source will encourage experts on a particular subject to write an authoritative article about it. According to Udi Manber, Google’s VP of Engineering: “A knol on a particular topic is meant to be the first thing someone who searches…
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Click fraud rate reaches 16.2% in Q3 – ClickForensics
According to click fraud monitoring firm ClickForensics, the overall industry rate hit 16.2 in the third quarter of the year. This is an increase on 13.8% for the same period in 2006, and is also up on the previous quarter’s average of 15.8%. Meanwhile, the click fraud problem has worsened for ads on search engine content networks including Google AdSense and the Yahoo Publisher Network, increasing by roughly 3% to…
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Google talks about future ad plans
Google has been taking about it future plans to become more than just an online search advertising company and break into the traditional media market, selling print and TV advertising. Having already experimented with selling ads in newspapers and TV, Google believes that marketers would be keen to use a single ad buying system that would let them manage ad inventory more effectively. According to president of advertising and commerce…
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