Internet Marketing News Archive

Google’s $3.1bn acquisition of advertising group DoubleClick has been approved by the Federal Trade Commission in the US.
Commissioners voted 4-1 in favour of allowing the deal to proceed, believing that the merger will not seriously affect competition in the online ad market.
According to the FTC:
“Because the evidence did not support the theories of potential competitive … Read full article>

It seems that Google uses more than just an algorithm to produce its search results, and employs people to review specific queries.
Google’s Director of Research Peter Norvig has been talking about the methods the search engine uses to ensure the quality and accuracy of its results.
According to Norvig:
“Another way we do it [improve the quality … Read full article>

Search engine giant Google is taking on Wikipedia with the development of a user-generated online encyclopedia.
Dubbed the ‘knol’ project after what Google calls a unit of knowledge, the new information source will encourage experts on a particular subject to write an authoritative article about it.
According to Udi Manber, Google’s VP of Engineering:
“A knol on a … Read full article>

According to click fraud monitoring firm ClickForensics, the overall industry rate hit 16.2 in the third quarter of the year.
This is an increase on 13.8% for the same period in 2006, and is also up on the previous quarter’s average of 15.8%.
Meanwhile, the click fraud problem has worsened for ads on search engine content networks … Read full article>

Google has been taking about it future plans to become more than just an online search advertising company and break into the traditional media market, selling print and TV advertising.
Having already experimented with selling ads in newspapers and TV, Google believes that marketers would be keen to use a single ad buying system that would … Read full article>