Online Marketing Agency
Yearly Archives: 2008
Where there is chaos, there is opportunity
There can be no doubt that we are living in turbulent times and there is a large degree of economic uncertainty as we move towards the new year. As an agency, we work with a wide range of different businesses and it is clear that times are tough. Budgets are being squeezed and the demand for results is greater than ever. Of all the marketing channels, digital is weathering the…
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Fundamental Flaw in Google Adwords Platform
Google adwords presents website publishers with an excellent medium through which to attract highly targeted traffic to their website. By carefully selecting keywords, crafting appealing ad copy and sending the visitors through to the most appropriate landing page, pay per click (PPC) marketing can be an extremely effective form of online marketing. In the UK, and many other territories, the Google Adwords platform is currently way ahead in terms of…
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A successful end to 2008 for Browser Media
Recent weeks have seen Browser Media attain recognition for an extremely successful year at regional business awards. We are pleased to announce that Browser Media won the ‘Growing Business of the Year’ award at the 2008 Essex Business Awards and Browser Media founder, Joe Friedlein, scooped the ‘Young Business Person of the Year’ award at the 2008 Anglian Business Awards. Speaking about the awards, Joe Friedlein comments, "The best thing…
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Free round of golf with every SEO Review!
We are very lucky to be based in the middle of the glorious environs of Braxted Park – a classic English house just 45 mins from Liverpool St. Not only is it ia beautiful setting, there is also a 9 hole golf course on the estate. For January and February 09 only, we are offering a free round of golf with every SEO Review to celebrate the fact that we…
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The future of mobile search
You cannot avoid the hype surrounding the future of mobile search – it has been one of the 'hot topics' for a while now but most are still grappling with how to embrace the phenomenon and what implications it has for website owners. An interesting personal experience this week helped remind me why I remain sceptical of just how great the opportunity is… I was on the train going to…
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How to survive (and prosper) in economic doom and gloom
There is a good post on seobook.com (always worth a read) about how to respond to the never ending doom and gloom that prevails in the news today. There is no doubt that times are (very) tough and that many companies will inevitably fail due to a lack of funding over the coming months, but "history tells us that where there is chaos, there is opportunity". Google, along with many…
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Google adwords quality score update
If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign. There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been critical. An ad with a high click through rate, when compared to other ads…
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Pink your Adwords campaign!
We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month. Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity. Every year, nearly 46,000 women are diagnosed with breast cancer in the UK. If cancer is diagnosed in the…
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Google reconsiders giving users control over search results
Google has been running a live test in which web users have been re-ranking, commenting on, and even removing search results, but the company is unsure whether these features will ever be introduced for widespread use. The search engine has been running a few variations on these tests; and has used the feedback to learn more about the quality of their results. According to Google’s Matt Cutts: "It’s a really…
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European mobile search market grows by 38%
The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures. The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users used mobile search in June. The growth in the use of mobile search has…
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