January, 2008 News:

Google launches new UK mobile search service

Thursday, January 31st, 2008

Google has launched a new search engine for mobiles, with the company promising a faster service.
The service, which was launched in the US last year, is now available in the UK, Germany, Canada and France.
The mobile search service will combine normal web results with news, images and local listings.
According to Google:
“With the old search, you […]

Chinese search engines growing in popularity

Wednesday, January 30th, 2008

Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats.
Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries.
Alibaba.com, also […]

Yahoo announces fall in profits

Tuesday, January 29th, 2008

Search engine Yahoo saw its shares fall to their lowest level for four years yesterday, with the news that the company’s profits fell by 24% in the fourth quarter of 2007.
Wall Street was concerned by the results, and shares in the company fell by 8% after the announcement. The company also announced plans to cut […]

Demographic targeting with PPC ads

Thursday, January 24th, 2008

Google has announced that it is launching demographic bidding on Adwords.
In essence, the new functionality will allow advertisers to target specific demographic groups, based on the profiles supplied by the content network website owners.
This sounds very promising and will of course be of great interest to online marketers, but we would suggest that it is […]

Chinese search engine launches in Japan

Thursday, January 24th, 2008

Baidu, the leading search engine in China, has officially launched its service in Japan, and hopes to overtake Google and Yahoo Japan, the current search market leaders.
China has an estimated 125 million internet users, and Baidu.com currently has a 70% share of the Chinese search engine market. Google has the second largest share with 23%, while […]

Yahoo using del.icio.us for search results

Monday, January 21st, 2008

Yahoo is experimenting with the integration of data from social bookmarking site del.icio.us into its search results pages.
According to TechCrunch, Yahoo users will begin to see the del.icio.us underneath search results, as well as information on the numbers of people that have bookmarked that page.
Yahoo bought del.icio.us, which allows users to bookmark recommended articles and […]

Google is ‘white bread for the mind’

Thursday, January 17th, 2008

As the morning news today claimed that most students in the UK are guilty of plagiarism and copy and paste huge chunks of material found on the internet, a UK professor has criticised the effect that Google is having on students, calling the search engine ‘white bread for the mind’
Tara Brabazon of the University of Brighton believes that the […]

Survey reveals role of search engines in travel purchases

Wednesday, January 16th, 2008

The internet is a major source for information on travel in the UK, and consumers are using search engines ‘in more sophisticated ways’, according a new Google/comScore study.
In the first three months of last year, around 20m people in the UK used search engines to look for travel related information, and many are taking their […]

Open-source search engine launches

Tuesday, January 8th, 2008

Wikia Search, the new open-source search engine from Wikipedia founder Jimmy Wales, launched yesterday in alpha.
According to Wales though, users shouldn’t be expecting too much from the site just yet, and the actual search results ’suck’ at the moment. He predicts that it may take a year or two before it can hope to compete […]