UK Search Engine Marketing Agency
Monthly Archives: January 2008
Google launches new UK mobile search service
Google has launched a new search engine for mobiles, with the company promising a faster service. The service, which was launched in the US last year, is now available in the UK, Germany, Canada and France. The mobile search service will combine normal web results with news, images and local listings. According to Google: “With the old search, you had to choose if you wanted the information from the whole…
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Chinese search engines growing in popularity
Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats. Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries. Alibaba.com, also a key player in the Chinese search market, moved into the top ten…
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Demographic targeting with PPC ads
Google has announced that it is launching demographic bidding on Adwords. In essence, the new functionality will allow advertisers to target specific demographic groups, based on the profiles supplied by the content network website owners. This sounds very promising and will of course be of great interest to online marketers, but we would suggest that it is not going to be totally reliable and may not represent the marketing utopia…
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Chinese search engine launches in Japan
Baidu, the leading search engine in China, has officially launched its service in Japan, and hopes to overtake Google and Yahoo Japan, the current search market leaders. China has an estimated 125 million internet users, and Baidu.com currently has a 70% share of the Chinese search engine market. Google has the second largest share with 23%, while Yahoo has 2.5%. According to Robin Li, Baidu’s chairman, his search engine’s knowledge of…
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Yahoo using del.icio.us for search results
Yahoo is experimenting with the integration of data from social bookmarking site del.icio.us into its search results pages. According to TechCrunch, Yahoo users will begin to see the del.icio.us underneath search results, as well as information on the numbers of people that have bookmarked that page. Yahoo bought del.icio.us, which allows users to bookmark recommended articles and webpage for themselves and others, back in 2005. Integration of this data into…
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Google is ‘white bread for the mind’
As the morning news today claimed that most students in the UK are guilty of plagiarism and copy and paste huge chunks of material found on the internet, a UK professor has criticised the effect that Google is having on students, calling the search engine ‘white bread for the mind’ Tara Brabazon of the University of Brighton believes that the easy access to information that Google offers students is taking away their critical abilities….
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Survey reveals role of search engines in travel purchases
The internet is a major source for information on travel in the UK, and consumers are using search engines ‘in more sophisticated ways’, according a new Google/comScore study. In the first three months of last year, around 20m people in the UK used search engines to look for travel related information, and many are taking their time to find out what they need to know before booking their holidays. The…
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Open-source search engine launches
Wikia Search, the new open-source search engine from Wikipedia founder Jimmy Wales, launched yesterday in alpha. According to Wales though, users shouldn’t be expecting too much from the site just yet, and the actual search results ‘suck’ at the moment. He predicts that it may take a year or two before it can hope to compete with Google. Like Jason Calacanis’ Mahalo, Wikia Search aims to use human editors to…
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