UK Search Engine Marketing Agency
Monthly Archives: May 2008
Google’s new truth algorithm
A couple of apparently unrelated events alerted us to an exciting new feature of the Google SERPs today. We were reading Aaron Wall’s blog on Google to Police ‘The Truth’ this afternoon and then witnessed evidence from our own web analytics that Google has indeed implemented a new truth algorithm. Browsing through our search engine referrals for this afternoon, we noticed the search term ‘best seo agency uk’. Not a…
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US online ad revenues reach £11bn in 2007
Online ad spending in the US rose by 26% last year, reaching a total of $21.2bn (£11bn) in 2007, with the share of ad revenue from search advertising continuing to rise. According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row. Online ad revenues overtook that of cable TV and radio advertising for the first time last year, and…
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Google planning ads in image search results?
Google is planning to introduce display advertising into its image search results, as the search engine giant looks at finding more ways to monetise it search results. Until now Google Image Search has been free of any kind of advertising. The company did experiment with the addition of some text ads in image results back in 2006, but abandoned the plan after negative user feedback. Google calculated then that it…
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Google’s trademark policy: the possible effects
Hitwise has been looking at the possible consequences of the changes to Google’s trademark polices, due to come into effect on May 5th. The web measurement firm calculated that the top 100 Google Internet properties sent 36.55% of all online traffic to UK websites in March, an increase on 30.19% in the same month in 2007. The majority of this traffic comes from either Google UK or Google.com, a combined…
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