UK Search Engine Marketing Agency
Monthly Archives: June 2008
Microsoft to acquire semantic search engine?
Following the rejection by Yahoo of its $47bn takeover offer, Microsoft is rumoured to be acquiring search startup Powerset. According to the Venture Beat blog, a deal has been struck between the two companies, with the price expected to be around $100m. Powerset is a much hyped search engine which uses semantic search technology which allows users to search using simple phrases, and questions as well as keywords. In theory,…
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Microsoft unhappy with Google-Yahoo deal
The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft. Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good value for advertisers. Speaking at the Cannes International Advertising Festival, Johnson responded to comments…
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Yahoo signs ad deal with Google
Yahoo seems to have finally rejected a takeover by Microsoft by signing a joint search and advertising deal with Google. While the deal doesn’t stop Microsoft coming back with another bid, a $250m termination fee would be incurred if Yahoo is acquired by another company within the next two years, so the prospect of a takeover seems unlikely now. Before the details of the Google partnership were announced, Yahoo and…
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Google discusses duplicate content
Google has been discussing the issue of duplicate content on the Webmaster Central Blog. Duplicate content refers to blocks of content that is the same or very similar within a domain or across different domains. This can be done in an attempt to manipulate the search engine rankings or attract more traffic to a website, something Google seeks to deal with. In other cases though, there are plenty of legitimate…
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Wikia Search invites user contributions
Wikia Search, the search engine launched by Wikipedia founder Jimmy Wales, has rolled out some new features this week. With these changes, if users aren’t satisfied with the results they get for a particular search term, they can edit the results themselves. These edited results can then be viewed by everyone who uses the search engine. The new search engine only covers a small portion of the internet at the…
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Google’s paid clicks rise
The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore. Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline. Google had previously attributed this disappointing performance to quality initiatives by the search engine…
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