UK Search Engine Marketing Agency
Monthly Archives: July 2008
New search engine claims to index faster than Google
Cuil launched its search engine this week, claiming that it indexes more web pages than Google, Yahoo etc (120 billion pages) and can also do this faster and cheaper. Cuil (pronounced ‘cool’) was developed by Stanford professor Tom Costello and his wife Anna Patterson, a former Google search architect. The staff at the search engine also includes Russell Power and Louis Monier, who both worked at Google before joining Cuil….
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How big is Google’s web index?
Google has been talking about the size of its web index on its official blog this week, as the search engine has reached a milestone of 1 trillion web pages. This is the number of unique URLs that Google knows of – the search engine does not necessarily make all of these URLs searchable, as they do not always lead to unique web pages. Still, the figure gives you an…
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Google’s search share continues to rise
Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches. While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures. According to Hitwise, while Google’s share of searches has increased from 63.9% in June 2007…
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Search improves branding – Google
Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google. The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing. It found that a prominent presence on search results pages was a significant factor in brand building – being…
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Yahoo opens up its search engine to developers
Yahoo is inviting search startups to use its technology to develop new or customized search engines in a new strategy it calls “Build your Own Search Service” (BOSS). This means that startups and other firms will be able to build new search engines without the need for the large investments that a company would need to build such a service by themselves. In return for the use of its data…
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Google/Yahoo ad deal under scrutiny
The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition. The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control over the search advertising market. The Department of Justice has been looking at the…
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Google and Yahoo to index flash content
Software firm Adobe has announced moves to make Flash content show up in search results on Google and Yahoo. Currently, the search engines cannot index content that is displayed via Flash, as the software appears like an opaque box to Google and Yahoo’s crawling software. This means that lots of sites that use Flash have been missing out in the search engine rankings. Webpages designed using Flash can display photos,…
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