UK Search Engine Marketing Agency
Monthly Archives: August 2008
Google introduces search suggest tool
Google Suggest, a feature that suggests search terms as a user types letters into the search engine, is being introduced this week on Google.com. The search tool has been in development for the past four years, and aims to help users input more accurate search queries, save time and effort, as well as reducing spelling errors. As users begin typing a word into the search engine, Google will suggest words…
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Paid search ads ‘generate brand awareness’ – Yahoo study
Even if consumers are not actually clicking on paid search ads, they are still having an impact on brand awareness, according to a US based study sponsored by Yahoo. The research, carried out by comScore on behalf of Publicis Group and Yahoo, looked at the habits of more than 6,000 web users, finding that brands generated 160% more awareness than they would have done if consumers were not exposed to…
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Popularity of search engines continues to rise
Search is fast catching up with email as the most popular online activity, according to a recent US survey. According to the report, from the Pew Internet & American Life Project, the percentage of web users who regularly consult search engines has grown from a third in 2002 to 49% this year. The most popular internet application remains email, with 60% of internet users writing or receiving emails on an…
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Search marketers want more competition for Google
With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry. Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats giving it 87% of all searches in the same month. At the RBC Capital…
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UK search engine True Knowledge receives funding
True Knowledge, an innovative search engine being developed in the UK, has just announced the receipt of a second round of funding, worth $4m (£2m), bringing the total raised so far by the company to $5.4m (£2.8m). The funding will be used to expand the company’s staff and further develop the company’s technology, which it has been working on since 1998. The investment comes from Octopus Ventures. The search engine…
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