UK Search Engine Marketing Agency
Monthly Archives: October 2008
How to survive (and prosper) in economic doom and gloom
There is a good post on seobook.com (always worth a read) about how to respond to the never ending doom and gloom that prevails in the news today. There is no doubt that times are (very) tough and that many companies will inevitably fail due to a lack of funding over the coming months, but "history tells us that where there is chaos, there is opportunity". Google, along with many…
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Google adwords quality score update
If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign. There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been critical. An ad with a high click through rate, when compared to other ads…
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Pink your Adwords campaign!
We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month. Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity. Every year, nearly 46,000 women are diagnosed with breast cancer in the UK. If cancer is diagnosed in the…
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