UK Search Engine Marketing Agency
Monthly Archives: April 2009
More Innovation at Google Labs
Google are constantly updating, researching, brainstorming and redesigning new features for Google Labs to help improve their applications and give the best user experience possible for their searchers. In 2002, they introduced Google Labs, which allows Google to share their new developments and features with their users, so they can get direct feedback from users, as they try out the new features and share their thoughts on the products. In…
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Search Budgets are Predicted to Increase
The third annual UK Search Engine Marketing Benchmark Report, conducted by Econsultancy in association with our friendly (and very good) rival Guava, has now been published and it has uncovered some interesting facts about the future of Search Marketing. Firstly, it has revealed that just over half (55%) of companies intend to increase their organic search budgets and just under half (45%) plan to inflate their paid search budgets this…
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Is Google’s Content Network Cost-effective?
Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe. The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet. Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ search network due to the different environments for the two networks. Google has…
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Google Updates Adwords Conversion Metrics
As a PPC management agency we know more than most that different campaign goals within Adwords need different success metrics. For instance if an Adwords campaign was set up for an e-commerce site where conversions were purely based on financial transactions then if one click resulted in three transactions then this would ideally be reported as three conversions. However if a web site is not transactional and the conversions are…
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Google improves Gmail and Calender App for iPhone and Android
Earlier this week Google announced that it has made enhancements to the way that Gmail and the Google Calender application are used through the browser on the iPhone and Android-powered devices. Changes have been made to the user interface to make the applications easier to navigate and make searching within email inbox a lot more simple, ultimately make emailing easier from these mobile devices. The main change that has been…
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Localised Google results for generic searches
Have you searched for a generic term in Google recently, such as "restaurant" or "electrician" and noticed that Google provided local results for your area? Google is now showing local results for non-local search terms. Google is using each searcher’s IP address to identify their location to then provide them with local results for generic search terms, even when a location has not been specified. This could cause a whole…
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IAB Reports a 17% Rise in Ad Spend in 2008
It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008. They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which means that nearly £1 in every £5 spent on advertising in the UK is…
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Google Insights is improved
In August 2008, Google launched their new product Google Insights for Search, which was created for advertisers and marketers in order to try and help them understand search habits. The ‘new and improved’ Google Insights not only allows you to see trends for certain keywords over time, but also help to anticipate demand and find new keywords by highlighting ‘rising’ search terms that are related to the query entered. However…
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