UK Search Engine Marketing Agency
Monthly Archives: May 2009
Bing – Microsoft Launches it’s new ‘Decision’ Engine
Last week, we wrote about the hype around Microsoft’s new Search Engine and the speculation about it’s new and improved name and we can now announce that it is, as predicted, going to be ‘Bing’. This new product, that they are referring to as a ‘Decision’ Engine, is Microsoft’s latest attempt in it’s battle against the current search engine giant, Google, and Microsoft feels that with it’s new features and…
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New Display Ad Reporting Tool from ComScore
Earlier this week comScore announced the release of it’s new ad reporting tool, comScore Ad Metrix, within the UK. The Ad Metrix service, that was first launched in the US in the early 2009, evaluates information provided by ComScore’s UK panel of around 60,000 Internet users and includes data from a range of online display advertising from banners to video ads. This new product is said to be a "breakthrough…
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Report shows that Paid Search and Display Ads make the Perfect Team
Over the years there have been many reports published about online advertising campaigns and many have tried to prove that running both display and search advertising campaigns together gives the best CPA. Recently a report was conducted by iProspect named Search Engine Marketing and Display Integration Study and was featured in a MediaPost article. The report highlights the relationship between Search and Display advertising and shows that 31% of people…
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Sneak Preview of Yahoo!’s New Customisable Homepage
Over time Yahoo! have continuously been updating their homepage to try and make it as user friendly as possible in an attempt to attract the attention of Internet users across the world, and this week they have shared their latest design: The new design is being launched across both Mobile and PC homepages and is said to contain more "feature-rich" content and allows users to personally customise their individual homepages…
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Yahoo! Claim their Smart Ads Perform Like Search
Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other. During the recession, display advertising has taken a bit of a battering, as it is does not have the best reputation for being the…
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Yahoo! Focus on Search Intent, not Results
After the one year anniversary of Yahoo’s Search Monkey project, Yahoo have announced that they plan to increase their search efforts and base their search feature around structured data. The head of Yahoo Labs and Yahoo Search Strategy, Prabhakar Raghavan, has stressed Yahoo’s desire to not only see the web as a group of ‘documents’ or ‘pages’, but a group of ‘objects’. This philosophy has been important to Yahoo for…
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Microsoft to launch new Search Engine?
It has been reported this week that Microsoft is to demonstrate it’s new ‘Kumo’ service at D: All Things Digital conference next week. Despite Google’s obvious dominance in the search market, Microsoft is refusing to be defeatist and is continuing to challenge Google’s position with the launch of it’s new and improved search engine. Even though the demonstration of the new product is to take place at the D: All…
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Google suggests more suggestions!
Earlier this week Google announced that it is to slowly roll out changes to the Google Suggests feature, which will help to speed up searches so users can find what they are looking for more quickly and easily. The first change that is to be introduced is adding suggested searches to the results pages. Prior to the adjustment, users could only see search suggestions from the Google homepage, however now…
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Say Goodbye to ‘Other Search Queries’
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser. Earlier this week Google announced that they are improving their Search Query Performance Report to now include all search terms used to trigger clicks on ads. As a PPC Management…
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Google Options Design Decisions Explained
Google has recently updated it’s search page and introduced the concept of Search Options. This new feature can be accessed by performing a search on Google and then by clicking on the ‘Show Options…’ link, that can be found under the Google logo on the left-hand side of the results pages. By clicking on this option the user is then presented with a panel of options that appear down the…
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