UK Search Engine Marketing Agency
Monthly Archives: May 2009
Google Updates it’s U.S. Trademark Policy Again
Google announced this week even more updates to it’s trademark policy within the United States. It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too. At present, Google allows trademark holders to request that their trademark terms are not used…
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Google News Gets a Revamp
Earlier this week Google News not only announced the revamp of it’s homepage but also the updates to it’s story pages. The new style homepage consists of new coloured banners to segment each different type of news story, such as the top stories, health stories and entertainment stories. They have also added YouTube logos to the relevant video results to help users distinguish which videos are a result from their…
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Google Announces New Search Features
Earlier this week Google hosted it’s second Searchology event, in which they presented users, partners and customers with the progress they have made and informed them of all the new features that they plan to introduce. During the first event that was held two years ago they enlightened listeners about their new Universal Search, which saw the integration of images, videos, books etc. on their results pages. In the past…
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Google’s Webmaster Tools gets a Redesign
Due to popular demand, Google has finally updated the design and functionalities of it’s Webmaster Tools, and claims to have improved the interface considerably and they are very pleased with the outcome. The new design holds many changes from the previous one and here is a list of the favourite changes that have been implemented: The previous style dashboard has been transformed into a ‘one-stop’ dashboard, that now collates all…
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Google to become more like Twitter?
Last week, we commented on how Twitter plans to improve it’s search feature and ultimately become more like Google, but it appears that Google is thinking about adding micro-blogging it’s search and becoming more like Twitter. It was implied in an interview with Google’s CEO last week, that they are planning on jumping on the social networking bandwagon and possibly integrating micro-blogging into it’s search engine in an attempt to…
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Google Expands it’s Trademark Policy Changes
In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries. Previous to this, Google was a lot stricter on the issue and made it impossible for anyone to use trademarks as keywords in their Adwords PPC…
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Twitter Plans to Improve it’s Search Feature
It was reported earlier this week, by News.com, that Twitter is to improve is current search facility, making it more effective and useful to it’s users and even make it a competitor for the mighty Google Search. The current Twitter search feature simply searches the text feeds that are posted by users allowing searchers to see what tweeters are saying about a particular subject. However it has been confirmed by…
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Google updates AdSense policy pages
Google recently announced that it has modified it’s Adsense Policy Page and made a few, hopefully helpful, amendments. The first and probably the most apparent change, for those who visit the policy page on a regular basis, are the changes that have been made to the appearance of the page, as it has undertaken a slight make over. This changes have been made in conjunction with the customer feedback that…
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AdSense and Analytics integration now available for all
Over recent months, Google has been encouraging some publishers to integrate the AdSense and Analytics accounts into one big, easily accessible account, and it has now been announced that this feature is available for all to use. Integrating the two accounts is advised by Google as it gives publishers a better insight into the traffic to their sites and into how users interact on the pages of their website once…
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