UK Search Engine Marketing Agency
Monthly Archives: November 2009
Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
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Bing Launches New Search Features
Microsoft has announced the latest changes to it’s new search platform, Bing, in its latest attempt to improve its search results and gain market share on Google. Microsoft has been listening to its customers’ feedback and assessing user trends and has therefore implemented new features to make Bing easier to use and more convenient by adding previews of sites, putting more emphasis on its localised results and much more. The…
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Google gets musical
Last week Google announced the launch of it’s new feature that now allows users to quickly and easily find relevant and up to date information on music related searches. According to Google Insights, 2 out of the top 10 searches performed on Google’s search engine are music related, and up till now it could often take users a while to find the exact information that they were looking for. However…
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