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November, 2009 News:

 

Organic search results have a positive affect on paid search performance

November 18th, 2009

A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance.
Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" … Read full article>

Bing Launches New Search Features

November 14th, 2009

Microsoft has announced the latest changes to it’s new search platform, Bing, in its latest attempt to improve its search results and gain market share on Google.
Microsoft has been listening to its customers’ feedback and assessing user trends and has therefore implemented new features to make Bing easier to use and more convenient by … Read full article>

Google gets musical

November 2nd, 2009

Last week Google announced the launch of it’s new feature that now allows users to quickly and easily find relevant and up to date information on music related searches.
According to Google Insights, 2 out of the top 10 searches performed on Google’s search engine are music related, and up till now it could often take … Read full article>