UK Search Engine Marketing Agency
Monthly Archives: April 2010
SOS – Twitter, please help us!
We have often been guilty of claiming that the hype surrounding Twitter is unjustified and that the vast majority of what you read on Twitter is complete gibberish. Whilst we still believe that this is often the case, it is Friday and we are going to eat a massive slice of humble pie and launch our very own test on Twitter to see if it can help us to spread…
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Express Group caught with their trousers down
A nice bit of controversy to end the week today… We are not letting the cat out of the bag on this as it has been covered elsewhere (e.g. the excellent Econsultancy blog), but we received an email from the Express Group yesterday alerting us to the opportunity to buy links at £1,000 a pop by providing advertorials in which you can embed links. Anyone with a working knowledge of…
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Get up to speed with Google
In what should ultimately be a fairly unsurprising announcement to anybody with a moderate knowledge of SEO, Google has announced over at the webmaster central blog that it is officially using page speed as one of the ranking factors in its algorithm. As a general rule, we congratulate Google on its mission to promote online resources that are genuinely interesting to those searching for them. Most of the official guidelines…
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The secret to reducing AdWords costs
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs: Whilst all three approaches that are discussed are indeed methods to control your costs, we find…
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