UK Search Engine Marketing Agency
Monthly Archives: May 2010
Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted…
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Want a career in search engine marketing?
If you are looking for a career in SEO, then we want to talk to you! 2010 has been very busy and we are now looking for more members of our growing team. We believe that we are small but perfectly formed – this is your chance to join a growing business and work on a wide variey of projects – full details can be found at http://www.browsermedia.co.uk/jobs/pr-seo-executive/. This is…
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Google’s contribution to the UK election
There has been a lot of talk over the past weeks / months how the UK election 2010 has been the first ‘internet’ election (or even the first mumsnet election). In our humble opinion, it has been slightly over stated and we would suggest that the TV debates (‘old school media’) were far more influential overall, although the surprising failure of the Liberal Democrat party does call this into question….
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