Google CEO Eric Schmidt has been speaking today at the Internationale Funkausstellung (IFA) consumer electronics event in Berlin and has been outlining a future where search is super fast, highly personalised and omniscient.
Arguably the strongest emphasis in the presentation is the issue of speed, with Schmidt stating:
“Our new definition of Google, we’re trying to get you something fast – never underestimate the importance of fast.”
Some of this speed will be a result of underlying technology changes (e.g. the caffeine update) but Google has lofty ambitions to move towards such a personalised search that it will be able to predict your searches before you know you want to search. An interesting idea but certainly not without its challenges.
Other key highlights from the speech include:
You can watch the full keynote speech here