YouTube announced on their blog this week that its users are now uploading video content to the site at a rate of 35 hours worth of video per minute.

This works out at  2,100 hours uploaded every hour, or 50,400 hours uploaded to YouTube every day. This is phenomenal growth considering it was only in March when the site announced they were receiving 24 hours of video content per minute.

On it’s blog, YouTube highlights the magnitude of these figures as follows, “ If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week.

Another way to think about it is: if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.” – wow!

The increase in uploads to YouTube has more than doubled in the last two years, here’s a few reasons why:

  • YouTube have increased the maximum video length by 50 percent,  from 10 to 15 minutes
  •  Over the last few years, the file upload size has increased by more than 10x to 2GB, via the standard uploader
  • The increase in mobile usage has increased considerably. Improved handsets allow users to upload video content to YouTube with ease
  • More companies are  integrating YouTube’s APIs to support upload from outside of YouTube.com (Activision’s Call of Duty Black Ops is one example, where you can record and share video footage from within the game)

This latest announcement from YouTube comes only days after the news that the YouTube Promoted video service had racked up half a billion views. Is there no end to Youtube’s success?