Amazon has announced that on its peak day for 2010, November 29, customers ordered more than 13.7 million items worldwide. This translates to 158 items per second, a self-proclaimed record-breaking sum.

In the US, November 29 is known as ‘”Cyber Monday” – the Monday that followed “Black Friday”.

The best sellers on Amazon this holiday season were the Kindle Wi-Fi and Kindle 3G. The third-generation Kindle is now the best selling product in Amazon’s history, eclipsing “Harry Potter and the Deathly Hallows (Book 7).”

Jeff Bezos, founder and CEO commented;

“We’re grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon — surpassing Harry Potter 7.

We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions.”

Listed below are some staggering facts taken from the ‘Amazon Worldwide 2010 Holiday Facts’ release;

(Includes,,,,,,, and

  • On Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle Buy Once, Read Everywhere apps, and purchased more Kindle books than on any other day in history
  • On the peak day this season, Amazon’s worldwide fulfilment network shipped over 9 million units across all product categories
  • Amazon shipped to 178 countries

And here is a round-up of’s 2010 best selling products, based on units ordered from November 14 through December 19;

( only)


Kindle (Wi-Fi), Kindle 3G and Apple iPod touch 8GB


Scrabble Flash Cubes, Qwirkle Board Game and LEGO Ultimate Building Set

Video Games and Hardware

Call of Duty: Black Ops, Just Dance 2 and Donkey Kong Country Returns


“Inception”, “The Blind Side” and “Toy Story 3”

Kindle Books

“The Confession: A Novel” by John Grisham, “Decision Points” by George Bush and “Unbroken” by Laura Hillenbrand

Amazon MP3

“My Beautiful Dark Twisted Fantasy” by Kanye West, “The 99 Most Essential Christmas Masterpieces” (Amazon Exclusive) by various artists and “Born Free” by Kid Rock


Anime Studio Debut 7, Manga Studio Debut 4 and Adobe Photoshop Elements 9


Samsung Captivate Android Phone (AT&T), HTC DROID INCREDIBLE Android Phone (Verizon Wireless) and Motorola DROID X Android Phone (Verizon Wireless)

Clearly, Amazon contributed to a significant portion of the total $1 billion plus online spend (US only) on Cyber Monday in 2010, is there no end to Amazon’s domination?