A recent study by the Pew Internet and American Life Project has revealed that 65% of internet users have paid to access or download some kind of digital content – music and software being the most common kinds of content purchased.
The company surveyed 755 internet users who were asked about 15 different kinds of online material that could be purchased or access after a payment. As explained in the report;
“The online content that we were trying to assess in this survey is “intangible” digital products such as software, articles, and music that need not have a physical form. This is in contrast to something we have measured in previous surveys but were not trying to capture here: the use of the internet to purchase “tangible” products such as clothes, CDs, books, or computers or tangible services such as hotel reservations or airline tickets”.
In the survey, internet users were asked; “Please tell me if you have ever paid to access or to download any of the following types of online content?” and received the following results;
The report continues to reveal some more interesting insights, including the most common methods of payment for digital content and the average monthly spend of a user purchasing digital content.
To download or view the report in full, please visit http://pewinternet.org/Reports/2010/Paying-for-Content/Overview.aspx.