Are you a member of Econsultancy?
If not, you should be (it is excellent!). If you are, you may well have just received an email promoting the new FREE internet marketing strategy report.
We haven’t actually read the briefing yet, but are interested by the polite request to participate in some content marketing. Content is king and we often bang the drum for focusing on content above everything else, so it is great to see that content is being used at the heart of the campaign.
In a nutshell, Econsultancy are attempting to increase rankings for the phrase ‘internet marketing strategy’, which is one that they don’t currently perform too well on.
In return for free quality content, they are asking people to promote it, ideally with a keyword rich link and they will report back on whether it works or not.
Definitely an interesting ploy, and one that we have obviously contributed to with the link above, but there is a small risk that it may backfire. Could it be seen as a google bomb? May red flags be raised by a sudden surge in keyword rich links? Are keyword rich links dead now anyway in the days of brand and Panda?
Time will tell and Econsultancy is always very good at sharing success (or otherwise – they shared their pain following their rebrand). We will watch with interest….