YouTube revealed earlier this week that its users are now uploading video content to the site at a rate of one hour of video per second, or if you prefer, a day of video every 24 seconds, 9 months every 2 hours, a decade a day or a century every 10 days.
However you look at it, it’s an amazing milestone.
Additionally, the average YouTube visitor spends an average of 15 minutes a day on the site, accounting for a total of 4 billion video views per day, yes, BILLION.
To visualise this information the good folk at YouTube have created www.onehourpersecond.com. This fun microsite helps put the numbers in to some perspective, for example;
To list them all would spoil the fun, so head over to the site and experience it for yourself.
This milestone is of course impressive, but for YouTube the stats could prove to be a valuable asset in drawing advertisers to the site. With sites such as LoveFilm and Netflix also looking to increase their share of the online video market, there’s more competition than ever. Will numbers alone be enough?