Admittedly I’m a little late to the Vine party, but having spent the weekend playing around with it on my iPhone, I’m pretty much hooked.

For the benefit of those who have been living under a rock for the past few weeks; Vine is a new mobile service owned by Twitter that lets you capture and share short looping videos of six seconds or less. The results look like something between an animated gif and a fully fledged video, like so;

In the words of Vine, “Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life.” Or indeed, your brand.

If there’s one thing that the likes of Facebook and Twitter has taught us marketers it’s that people respond far better to visual content than they do to words alone.

With this in mind, Vine is a hugely exciting, dare I say revolutionary tool just waiting to be utilised.

A handful of brands have already started experimenting with the service, but just like we saw with the likes of Instagram and Pinterest there’s clearly still a degree of ‘this is great, but what the hell do we do with it’ attached.

This, in my opinion is what makes Vine such an exciting prospect, and I for one can’t wait to see how it evolves over the coming months.

Download it and see for yourself…