My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Annie.
There’s been a few blog posts flying around about the best time to send a tweet in order to get the most engagement from followers. Advice varied from a roundabout time (breakfast, lunch and dinner) to the very specific (5.30pm every second Saturday of the month). Thank you to Moz – they introduced Followerwonk’s analysis feature which means tweeting when your followers are online can now be more than just a stab in the dark.
Prompted by Joe’s recent blog post, we’ve been talking about customer service in the office today. This week I made a number of unsuccessful phone calls to etyres.co.uk – Queue the obligatory complaint tweet ‘@etyres are you open? have been trying to ring but no answer’. Annoyingly they didn’t respond. However, after an excellent checkout service and courtesy follow-up call I regret the tweet… But Hasan Syed took his tirade to British Airways one step further. Rather than just putting out a normal tweet, he paid to have one promoted. Again we see the evolution of social media right in front of our eyes. Is this the new trend, hijacking a company’s ad platform to complain?
Read the full story here
…yes they really do have one! At a time when rumours started to swell around that boring Glastonbury set, it was a bold move to throw this into the arena. And ‘Bravo!’ I say, perhaps now they come across as a band that you would actually like to go and have beer with. Feel like your brand has gone a little stale? Sometimes throwing a curve ball can really work.
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