My Five: Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Ashleigh.
1. A lot can happen online in one minute
There’s some really interesting stats in this infographic by Domo, showing what can happen in just 60 seconds online. For example 48,000 apps are downloaded by Apple users, 347,222 photos are shared on Whatsapp, 2,460,000 pieces of content are shared on Facebook to name just a few:
2. NASA’s new spacesuit design
After nearly 30 years of the same astronaut outerwear Amy Ross is now leading NASA’s efforts to change things up and design a new space suit.
Her latest creation, named Z-2 Spacesuit, costs $4.4 million dollars to make and is known as a ‘planetary exploration suit’, designed for walking on the Moon, Mars, and any other landforms a spacecraft can land on.
3. Is the Center Parcs ad encouraging parents to take kids out of school?
There has been uproar in the news this week as Centre Parc’s latest advert has been pulled for encouraging parents to take their children on holiday, mid-week and outside of half term.
In the ad it states: “Selected four night midweek breaks from £279 for four people”, with small print that stated: “Excludes school holidays”.
4. New Features from Google AdWords
This week Google hosted an AdWords Performance Forum where Jerry Dischler, Vice President of Product Management for AdWords and Paul Feng, Director of Product Management, AdWords Platform shared some insight into the newest features soon to be rolled out by Google.
These included innovative ad formats for apps, better measurement for offline sales, new bulk editing settings within the AdWords interface and new ‘power tools’ for enhanced reporting and drafts and experiments.
You can check out a replay of the livestream here:
5. Google Analytics changes Visits to Sessions and Visitors to Users
This week Google Analytics rolled out changes that regular users should have noticed.
The most obvious change is that it is no longer calling ‘visits’, visits, they are now called ‘sessions’. Similarly ‘visitors’ are no longer called that, they are now labelled as ‘users’.
The change that isn’t as obvious is that the Google Analytics team has integrated web data and app data (websites, Web apps, mobile apps, multiple devices, etc.) within the same reports to help site analysts better understand how visitors (users) interact across all digital platforms.
For more information visit: https://plus.google.com/+GoogleAnalytics/posts/LCLgkyCn4Zi