Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Annie.
Search Engine Roundtable have published some great Google Penguin coverage this week. They’ve been my go-to resource for all things update-related. If you missed it, here’s our guide to understandning Penguin 3.0. In short:
There are some great statistics in this week’s stats round-up from Econsultancy. What caught my eye this week?
Talking about CRO…
Talking about Pinterest…
Talking about new gTLDs…
…but I quite like it. For every brilliant campaign there are a dozen car-crash campaigns which completely missed the target or just completely produced the wrong content altogether. The Guardian have produced a simple and digestible template in which you can literally “fill in the blanks” to produce a documented strategy. If you’re still not sure, we’d be happy to help. Head to our Approach page to find out more about how we can help make content your king.
Kim K has been the topic of conversation again in the office this week. The reality star’s wedding picture was the most liked Instagram image of the year. Posted back in May, the image accumulated a whopping 2.4 million likes and not only is it the most liked image of the year, but also of all time since the app launched four years ago. Whilst many liked the rather ordinary wedding picture, the top ‘liked’ UK locations were Tower Bridge and the Tower of London whilst the top global location was Disneyland in California.
We love (and appreciate) a good beard here at Browser Media HQ with some interesting Hulk Hogan-esque styles appearing of late. This week, my attention was drawn to bristlr.com, self described as ‘The Social Beard Network’. With the wonderful tag line ‘connecting those with beards to those who want to stroke beards’ it really hits the nail on the head as an alternative dating site. Set up earlier this year, it’s the brainchild of John Kershaw, who writes the following on the site’s About us page:
‘I have a beard and I like beards, I spotted a gap in the market, and will do pretty much anything to procrastinate from work’.
Brilliant. It’s not just a dating app though, Kershaw went on to say,
‘We shifted the focus from hook ups to a more light-hearted, warmer-in-winter kind of thing. Instead of expecting to go home with someone, we hope to have a nice chat and share a mutual admiration of a beard or two. We like beards. Beards are great.’
Check it out, especially the blog. Whether you’re in the market or not, we can all appreciate a good beard.