Five things worth sharing from the last week (or so), brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Alex.

1. Flying home for Christmas

Earlier this month I did a roundup of the big retailers’ Christmas adverts, but this morning I saw a wonderful advert from Air Canada. In the same vein as WestJet’s ‘Christmas Miracle’ advert which aired last year, Air Canada has made the tear-inducing ‘Gift of Home’ advert.

2. Merry Christmas, From Google

Google goes a little OTT with gifts for its employees. Not that I’m jealous.

3. Online Ads no longer TV reruns

This year’s annual top 10 ads list from YouTube shows an interesting trend; with half of the top 10 spots being ads that were designed specifically for YouTube, it seems that advertisers are clocking on to the fact that what works on TV doesn’t necessarily work online, and vice versa. This is an important lesson for everyone in marketing to avoid the blanket approach; in a world where customers are increasingly savvy and competition is fierce, know your audience, know your medium, and tailor your comms to suit.

4. All Penguin, All The Time

Google has just stated that their Penguin algorithm will now be updated and optimised as it goes, with a spokesperson saying that ‘there won’t be a particularly distinct end-point to the activity’. Great. This is frustrating for webmasters, particularly those that have seen almost daily fluctuations in rankings. Springboard SEO even took to their Google+ page to air their grievances…

image credit to Chronic Kidney Digital Studios

5. Christmas Jumper Day

After the Browser Media Christmas ‘do’ last night, we’ve all donned Christmas jumpers in aid of the annual Save the Children fundraiser day. Annie details both here.