Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Alex.
1. Webmaster Tools
Google announced back in January that they would be releasing a new Search Queries Report tool in Google Webmaster Tools, and this has been released to the first set of alpha/beta testers. Although the report is certain to be changed depending on user feedback, there’s now the ability to break down clicks and position metrics by six dimensions: date, popular queries, top pages, leading countries, user device and Google Search property. It will be interesting to see how they change but for many these are a welcome addition, which will help interrogate data to a much finer degree.
2. Screaming Frog
Ten times more useful than you may have thought.
3. Tools Down, and Step Away From the Links
Another blow to all the link builders out there – apparently Google has now said that you shouldn’t bother.
Actually, that’s a bit scaremonger-ish. What was actually said was something along the lines of
You should make sure that your content ‘kind of stands on its own and make it possible for other people of course to link to your content.
(via Google’s John Mueller, last Friday)
This is what we have been practicing for quite a while now; make great content that people like, engage with and share, and the links will follow. Link building for link building’s sake is not the best idea; your approach should be multilayered and integrated with your other marketing activity, both online and offline.
4. Pancake Day
Everyone loves a pancake, and Shrove Tuesday is the perfect excuse to go flipping mental and stuff your face with delicious batter-y goodness. And what better than to have your face immortalised as a pancake on social media to celebrate the occasion? This campaign by Samsung UK is egg-celent (sorry).
Some lovely engagement with followers and fans across their social media channels. The best place to see their portrait efforts is over on their Twitter Feed. #PancakePortrait
Time to get practicing for next year!
5. Snow fun anymore
To the delight/dismay of many, we’re having a very mild winter here in the UK. Unlike Boston:
5 + 1… A special bonus My Five