If you’ve recently acquired any home interest or interiors clients, you should probably know that there are some specialised social network platforms out there that will add an important dimension to your digital marketing strategy. Here’s a lowdown of the top sites and how you can use them effectively for your client:
I’m pretty sure everyone knows about Pinterest – even if you don’t use it. A hub for DIY and home decor, this platform is a really simple way for businesses to effectively connect with people. Despite the consensus that people only follow brands on social media for discounts and vouchers, a study by Ahalogy found that 83 percent of active users on Pinterest prefer to follow a brand than a notable celebrity. No-brainer!
To make sure you get the most out of it for clients:
Houzz is a relative newbie on the social media scene, but is already a huge network where you can find inspiration for remodeling, landscape design, decor, and much more. It quickly became the largest design database in the world, connecting homeowners with builders, architects, interior designers, and other home design professionals, as well as home and interior businesses and brands. The site is very active, with daily newsletters to subscribers and users and businesses constantly uploading and requesting information. Therefore it’s important to engage fully and frequently.
Here’s your Houzz To Do list:
Homify is the newest of the home interest social media platforms on the block. Much the same as Houzz, it’s a fast growing network, which brings together homeowners with home professionals across the UK and promises to ‘widen your internet presence’ and ‘find and attract potential customers’. It has more of a ‘business’ feel than Houzz, having more of a focus on products and projects than consumer ideas and inspiration, but it’s presented very nicely. There’s the opportunity to ask and answer questions which is good engagement, and an easy way to position yourself as a helpful informer. As a little sister to Houzz, you should approach it in the same way; be informative, engage, and build a comprehensive profile and range of ideabooks, in order to benefit.
Whilst technically not a social network, House To Home is worth mentioning as a leader in the homes and interiors industry. It does have an interesting feature which can be utilised by businesses; individuals or brands can create mood boards to store and share inspiration. These are searchable and sharable, so it’s worthwhile having some presence here.
In the end, the key to successful marketing is being able to segment and target your audience, and these platforms deliver a niche group of people on a platter. Using these sites as part of your overall digital marketing strategy can be very effective for driving referrals – but it’s important to make sure that you’re marketing is ‘joined up’.
Have you used any of these before? What are your top tips?