Contrary to belief, Google’s search engine is not fuelled by wizards and magic. However, without at least a general understanding of the factors that influence search results, it might feel like a magic wand is the only way to achieve SEO success.

Search has changed a lot in recent years – the monumental rise in mobile usage being the most obvious development – but what has remained is Google’s desire to serve the best results for its users. How does it achieve this? The folks at SEO Book have put together the following infographic to answer that very question.

How Do Search Engines Work?