It’s been three years since we published our SEO Agency 101 (The Return). During this time, the wonderful world of SEO has evolved considerably and we wanted to return to the research piece to explore how SEO agencies have adapted to change.
The original list of 101 agencies was sourced from Econsultancy’s supplier directory. This year, we have used the same 101 agencies to ensure consistency, although this introduces some challenges in the data as, from the initial list of 101 agencies:
This left us with only 87 of the original 101 agencies to analyse and compare. This needs to be taken into consideration when analysing the findings drawn from this version of our SEO Agency 101 as they may vary slightly due to a difference in the sample size.
In our last SEO Agency 101, we noted that there was a drop in the number of services offered by the various agencies. This trend seems to have continued over the past few years, further supporting the idea that these services are beginning to fall under the umbrella tag of digital marketing. This is again emphasised by the wordcloud at the bottom of the infographic. The terms “digital” and “marketing” are the most prominent, far outweighing terms such as “SEO”.
When analysing the use of social media, some interesting trends have emerged since our last piece of research:
What do you feel have been the key changes in the industry over the past few years? Do you feel our round up offers a true reflection of the industry in 2016? And how do you see SEO evolving in the future?
Let us know in the comments below.
You are welcome to republish the infographic if you wish to but we would appreciate a credit back to this page as it needs more explanation than most standalone infographics.
Also published on Medium.