Business Assessment

As with all forms of marketing, the success of a search engine marketing campaign will depend on a thorough understanding of your business.

We will therefore spend time reviewing your business and understanding your objectives. At the end of the business assessment, we aim to have developed a thorough understanding of the following:

• your core business activity / proposition
• the purpose of your website
• the functionality / content available to the user
• your target audience
• competitive activity online
• your brand
• your other marketing activity 

With a comprehensive and accurate understanding of your business, including the competitive landscape, we will be able to develop a robust search engine marketing strategy.

At this stage, it is important to work closely with you and we have developed a questionnaire to help extract the key information that is required, in the absence of a formal brief.

Business assessment		Initial keyword research		Define search engine marketing strategy		On-page optimisation		Ongoing search engine marketing