Having agreed a search engine marketing strategy for your business and identified the target keywords, it is likely that some optimisation work is required on your website.
We would typically undertake an SEO review of your website to identify changes that would be recommended from an SEO perspective.
Browser Media is not a web development company. Whilst we do have the capabilities / skills to develop websites, we do not offer this as a service and work with existing web development teams to optimise your website.
If you need help in finding a new website development partner, we can happily assist you in this process.
Browser Media will project manage the changes that are required to optimise your website. Through working with your current team (in-house or agency), we can help explain what is required and allow you to 'own' the website and future search engine optimisation.
As part of the initial optimisation work, we will work with you to ensure that the appropriate web analytics solution is in place. Online marketing offers unparalleled levels of information / statistics about your users, but it is very important that this data is collected and made available to you.
During this phase, we would also propose to set up PPC campaigns where required. For further details on this service, please refer to our PPC management page.
| Business assessment |
Initial keyword research |
Define search engine marketing strategy |
On-page optimisation |
Ongoing search engine marketing |