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MacDonald’s Blogger Outreach Criticism Reviewed
With one foot in traditional PR and the other in the SEO camp, the current debate about MacDonald’s blogger outreach campaign, got me thinking about ethics. As a child, who didn’t get excited about the prospect of a MacDonalds? As a student travelling around America, it was definitely an everyday staple when budgets were running low. However I’m happy to report a Happy Meal would not be on my 3…
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UK’s 10 largest retailers showing no obvious preparation for the EU cookie directive
With the shake up of EU cookie laws just weeks away, I thought it might be interesting to analyse what the UK’s largest online retailers are currently displaying on their sites. I used Experian Hitwise and IMRG’s list of Top 50 online retailers in the UK and did a fairly unscientific experiment: launching at the homepage of the ten largest companies, I visited a couple of category pages and finally…
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SEO implications of the NLA vs. Meltwater & PRCA case
As someone with a foot in both the PR and SEO camps, I’ve been aware of the Newspaper Licensing Agency’s (NLA) licence to print money for sometime: I had the privilege of asking my clients to pay for future licences but also to make a historic payment for copies of paper coverage made before our licence was in place. Daylight robbery in my opinion but the agency I worked for…
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Grumpy old woman’s guide to Christmas shopping
So I may be a contender for this year’s Grumpy Old Women programme after this rant but having done the majority of my Christmas shopping online already this year, I’m going to share with you my biggest bugbears of the online checkout process. As well as this post being written to highlight industry best practice, I write for all those busy working mothers who avoid visiting the high street with…
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Blackberry’s Black Monday (Tuesday and Wednesday) – What would Browser Media have done?
Blackberry’s system failure earlier this week was further exaggerated by the company’s virtual communications (her hum) black out. The timeline of events has been much documented but what should Blackberry have done differently? In an organisation of any size, a crisis is just that – an unplanned emergency and in those now infamous words of Donald Rumsfeld, there are some ‘unknown unkowns’ for which it is pretty difficult to…
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